GROUNDED BY EXPERIENCE.
ROOTED IN REALITY.

I understand 100% of your creative and entrepreneurial frustrations, as well as your dream of an inspired and fulfilled creative life.

HI THERE, I'M LENA.

HI THERE, I'M LENA.

LENA DISCHINGER

MY VALUES

KINDNESS

A contemplated response in a fast-moving world. A thoughtful act, no matter how small. A warm word, even if it might be misunderstood as unprofessional.

Progress

Moving on from failures, stretching your thinking, expanding your knowledge, learning from mistakes, discovering new things, exploring the challenge, taking the road less travelled.

Intention

A considered strategy, a thoughtful approach, a weighed decision, a contemplated design, a focus on adding things to the world that have meaning and purpose.

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WHAT I DO BEST

I see people for who they really are by understanding and clarifying their vision, the opportunities they bring to the table and the potential they don’t see themselves.

I move my clients from where they are now to where they want to be by empowering them to believe in themselves, moving them past fear and creating space for them to dream.

I support my clients in building a business that is unique to them by thinking with a creative mind and an analytical approach.

I help my clients build a creative life and business that fulfils them by listening to their hearts.

WHAT I DO BEST

I see people for who they really are by understanding and clarifying their vision, the opportunities they bring to the table and the potential they don’t see themselves.

I move my clients from where they are now to where they want to be by empowering them to believe in themselves, moving them past fear and creating space for them to dream.

I support my clients in building a business that is unique to them by thinking with a creative mind and an analytical approach.

I help my clients build a creative life and business that fulfils them by listening to their hearts.

My story

100-hour work weeks and two burnout close calls have taught me the importance of self-care and learning to listen to my intuition. Working my way up my dream-client list has taught me the power of getting back on my feet, the value of dreaming big and the importance of self-belief.

My path to become a creative coach and brand designer has been a journey of learning, bending and never-ending curiosity – with each step, turning point and lesson learned adding to the person that I am today.

THE VALUE OF INTENTIONAL DESIGN

My graphic design education taught me the skills, tools and tricks of the design trade. My fashion and branding studies taught me to add concept development, storytelling and intention to my designs. Years of design agency experience have taught me to approach a project with a creative heart and a commercial mind.

Training as a coach has taught me the value of investing in myself and following my heart and intuition. Redefining myself as more than a designer has opened my eyes to the magic of living a fulfilling life.

THE IMPORTANCE OF SELF-CARE AND DREAMS

THE MAGIC OF LIVING A FULFILLING LIFE

3 YEARS OF GRAPHIC DESIGN EDUCATION

4 YEARS OF BACHELOR STUDIES
‘INTERNATIONAL FASHION & BRANDING’

5+ years of design agency experience 

2+ years of in-house experience at Nike

4+ years of experience as a freelancer
and entrepreneur

ICF accredited Co-Active Coaching training (Fundamentals + Intermediate)

‘Positive Intelligence’ coaching training
by Shirzad Chamine

‘The science of well-being’ ONLINE COURSE
by Yale University (MAY 2020) 

MY EXPERIENCE

As a coach, creative and entrepreneur, I can guide you all the way from where you currently are to where you dream of being – without interruptions or interference.

I'm THERE FOR YOU